Below is a list of pages offering theory overviews and information. These are always being updated so check back often!


  • Agenda Setting – M. E. McCombs & D. L. Shaw
  • Cultivation Theory – G. Gerbner
  • Framing Theory – E. Goffman
  • 自由之门翻墙最新手机版
  • Message Flow Model – G. Davie & T. Crane
  • Schema Theory – R. Axelrod
  • Spiral of Silence – E. Noelle-Neumann
  • Systems Theory
  • Technological Determinism – M. McLuhan

You can also find a wealth of info on the Mass Comm blog.

If you’re new here, here’s a good list to get you started on the basis of theory and where/how to apply them:

  • Theory Words + Definitions – when you need to know what an Operational Definition is, go here.
  • What is a Theory? – Because, seriously, what are they?
  • 自由动态网翻墙手机版 – in case you’re calling your hypothesis a theory. For shame!

And for anyone writing a Thesis, Research Paper, or Research Proposal – get the definitive guide: My hilarious (not really) eBook – How to Write a Research Paper, Proposal, or Thesis. It’s free, and it’s wildly entertaining (meh, sort of).